Whitespace Analysis

In a world where every company wants to be on the forefront of innovation, the need to explore underserved markets or businesses that are outside their core becomes all the more important. A white space analysis helps to uncover these unmet and unarticulated needs to create innovation. This kind of analysis is done to find technology voids where competitive advantage can be gained by bending the R&D in a particular direction so as to block other competitors exploiting those spaces.

Our white-space analysis provides the charts showing the technology growth and white-gap areas where further R&D can be done to carry out incremental innovation for the development of a new product.